When you work with a KW Commercial broker, you aren’t working with one person, you’re working with an entire network of dedicated professionals across North America. Thus, the Local Expertise. . . International Reach! The members of our team are a carefully chosen group of real estate experts that have embraced the KW Commercial vision as the best way to utilize their abilities in a new approach to providing commercial real estate services.

HARRELL & ASSOCIATES team of commercial real estate professionals operates with an emphasis on education, technology, marketing and networking to provide our clients with one of the most broad-ranging commercial sales strategies in the marketplace. Each practicing member of this highly qualified team is required to be a full-time agent focusing only in the area of commercial real estate. Our commitment to our clients is that our team will strive to be the very best in achieving the COMPETITIVE ADVANTAGE of HARRELL & ASSOCIATES.

By executing our competitive advantage, by routinely communicating with our clients, by informing our clients of market forces, we will be the commercial real estate company of choice in Central Texas.
-Brad Harrell, CCIM



I am Because we represent our clients’ financial interest in commercial real estate, we place a high emphasis and value on education. In addition to KW Commercial’s comprehensive continuing education, a requirement of a practicing commercial associate is to pursue and obtain their CCIM (Certified Commercial Investment Member) designation, the commercial real estate industries most coveted education and curriculum. Other commercial real estate designations such as the CPM (Certified Property Manager) and the ALC (Accredited Land Consultant) are also prerequisites to be an associate. With extensive continuing education specifically in the disciplines of commercial real estate and associates with industry recognized designations, our associates have the knowledge and expertise to handle all commercial real estate disciplines.


Through the use of the latest advanced market research tools and technology, our team is able to more accurately determine and target specific market demands that are essential for our client’s continual financial growth. KW Commercial and CCIM are leaders in commercial real estate technology when it comes to marketing and research. Our associates are constantly reviewing and analyzing new technology and integrating it to better serve our clients whether through marketing or market demand research. We pride ourselves on being the local markets’ most innovative commercial real estate firm.


Our team utilizes a comprehensive marketing campaign that not only employs the traditional marketing strategies, but one of the most highly-technical and evolving internet-based marketing platforms in the market. Our marketing campaigns are designed to reach the full spectrum of the market and be highly visible and readily accessible to all prospects. We utilize traditional marketing techniques, internet based commercial property information exchanges, and social media to fully serve our clients and our prospects. Additionally, we employ a proprietary database of past and current prospects to market directly to users and investors with similar desires.


In addition to constantly networking with commercial real estate buyers, sellers, and investors in our local market, significant emphasis is placed on networking with commercial real estate professionals both in our region and also on a national level. Associates are encouraged to attend numerous commercial real estate functions throughout the year that enables them to broaden their influence while giving them further opportunities to market our clients’ properties. These networking opportunities allow our associates access to some of the most diverse commercial professionals in their fields.


To build commercial careers worth having, businesses worth owning, and lives worth living.

To become the commercial real estate company of choice for a new generation of sales associates and real estate owners.

God first, Family second, Business third

At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.

Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Success: results through people


Harrell & Associates is a Waco, Texas Commercial Real Estate Company with a highly talented group of professionals that are dedicated to serving our clients with their commercial real estate needs in the Central Texas area. Our associates are passionate about our clients and representing them in their commercial real estate needs. Information and Communication is our top priority!

With over 1,200 commercial real estate professionals across the United States and Canada, KW Commercial is the commercial real estate arm of Keller Williams Realty International, an Austin, Texas-based real estate franchise company with over 110,000 real estate agents, operating in more than 650 market centers across the country.

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